DESIGNA Asia Pacific Announcement Q1

The Covid pandemic has certainly made an everlasting mark on the global economy, our personal lives and business lives, but not all for the worse!

It has been a time for reflection, re-grouping & adapting and of course for many of us, just surviving. None of us have come out of this without lessons learned or the time to implement change for the better.

We at Designa are honored to have been in a position to work through these tough times with our customers and colleagues and pave the way for a better and brighter future, and the future looks brighter than ever before.

Over the past year, we have launched some groundbreaking new technology and solutions for our Asia pacific customer base, with the release of our “NEXT” SaaS Cloud platform and our E-commerce “Parking HQ” suite, to complement our Premium off-street Abacus parking system, providing all existing and potential customers a wide range of end-to-end solutions for the off-street parking industry, sure to suite any requirements.

With cashless, ticketless and self-administering technology, all directly integrated and in-house, we are able to offer a turnkey, single provider solution to all our customers in the hardware, software & E-commerce space.


Darren Taylor joins DESIGNA New Zealand


We have also expanded the team and are proud to announce the recent addition in the Asia Pacific region employed under DESIGNA New Zealand with Darren Taylor, a seasoned professional in the off-street parking industry, taking on the Chief Sales Officer position. With over 16 years of experience and many prestigious parking projects under his belt, we are very excited to have him on board. Darren will initially focus on growth in New Zealand, Indonesia and the Philippines, and assume responsibility for the Australian market in the near future.

Darren’s service-oriented culture and determined focus on delivering what he promises, fits right in with the DESIGNA ethos, and we look forward to our expanded team being of benefit to all existing and new customers.” Says Sheldon James CEO APac region.

“I am excited to have commenced with DESIGNA Apac. DESIGNA recognises that success comes from partnerships and long-term relationships, built through focusing on innovation and enabling customers to achieve. These Company attributes are very much aligned with my own principles. I look forward to meeting with you all.” – says Darren Taylor


DESIGNA’s APAC Chief of operations assumes managerial responsibility for DESIGNA NZ operations:


With the recent acquisition of our New Zealand Partner – Abacus Parking, Chris Hills’ direct responsibilities have been extended beyond the Australian borders. Still retaining his project and service responsibilities in Australia, Chris will maintain bases in both countries and manage our growth from a projects and customer relationship perspective across both ports so our Australian customers will still enjoy Chris’ partnership and customer focused ethic. In addition, Chris will continue to oversee and manage all operational aspects with the support of Hartwig Gunzer, our Chief Technical Officer and our State Managers.

“As the APAC region grows both geographically and in volume, our opportunities as DESIGNA team members grow in synergy. With Sheldon’s leadership DESIGNA’s commitment and confidence in APAC as a global forerunner is evident; through both the investment in the New Zealand market, and the arrival of someone of Darren’s capability. I am thrilled to be extending responsibilities to encompass our new customers in Aotearoa. This will bring an exciting new challenge but also shared experiences and innovations that all customers could benefit from.” – says Chris Hill

“All in all a very motivating start to 2021 and myself and the entire DESIGNA team look forward to being of service to you.”