TRENDS: PARKING MANAGEMENT IN 2020

Potential of Disruptive Technologies for Parking, an interview with Prof. Norbert Gronau, University of Potsdam

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Professor Norbert Gronau from the University of Potsdam can draw on his many years of experience in studying digital transformation and its effects. For DESIGNA, he has taken a closer look at the necessary developments in the area of parking management and parking systems. In his essay, Professor Gronau outlines what this means for car park operators and providers of parking lots in terms of new possible service offerings.

New IT technologies such as Industry 4.0 and Internet of Things have a tight grip on companies and humans alike. Numerous changes will form a new landscape of products and services. It is in the free will of each organization to choose between a role as the victim or the driver of this digital transformation.

 

What is going to change? Almost everything which represented stable ground for business models in the past. For instance, ownership of goods will give way to the model of instant and temporary use of a product. The demand for individualization will increase enormously. Hierarchical structures will be supplemented by semi-autonomous systems. The need for a specialized workforce to serve customers may be replaced by employee and customer self-service functions, available globally 24/7. For many millennials, it is no longer an aspiration to reach the top in a chosen career, yet they still strive to belong to a desired group of kindred spirits.

 

For companies, the greatest opportunities can be found in value generation across the value chain. Therefore, former system barriers separating the flow of data and information across the value chain need to be removed to achieve another advantage of the digital age: Optimizing the outcome of the companies’ own business processes through the reliable prediction of future events, using the newly won data.

 

What does this mean for parking? I see the most interesting development in successfully implementing new business models. While maintaining a moderate level of innovation in the current business, completely new services can be brought to market, for instance covering the whole travel experience from the apartment to the airplane door and back again or new rental models for underutilized space in parking garages. There are numerous opportunities to explore so that my recommendation is to establish an innovation process in which many of these ideas can be tested simultaneously. To exploit them, I recommend starting with creative thinking, developing multiple approaches to the topic, discovering relations between the most promising approaches and implementing them without fear of failure.

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All articles from the December 2019 impulse: