Upgraded the PARCS to improve efficiency and provide a better customer experience.
THE CHALLENGE
The Belfry is the shopping hub of Redhill and provides residents and visitors with an extensive choice of high street stores. The centre receives a large number of visitors each day, with the majority of visitors to the town using the car park for the day. The management found that its existing basic car parking equipment was unable to match the performance and reliability required for this constant flow of traffic. They needed a solution that would resolve this.
THE SOLUTION
The 780-space car park previously used a standard pay-on-foot barrier system. Now with the new DESIGNA system with its advanced ANPR, the shopping centre management can easily track the amount of time each car has stayed in the car park including if someone loses a ticket.
By installing the ANPR cameras, the Belfry can also monitor the patterns of each customer's visits and issue rewards to frequent customers. The system has also allowed the centre to set up a VIP Parkers scheme and make the current season ticket parking permits easier to use.
The equipment also includes six DESIGNA EasyAccess Pay Stations deliberately designed to allow disabled customers to pay freely without assistance. Each of the Pay Stations is installed with an interactive monitor that makes it easy to pay and offers several different languages.
