Back to NewsroomThe digitalization of urban mobility is transforming how drivers find, access, and pay for parking.
For many users, the parking journey no longer begins at the entrance barrier, but within a mobility or parking app.
While apps such as EasyPark, PayByPhone, MyWay, or Peuka shape these expectations, parking operators face a strategic challenge:
How can app-based demand be leveraged without replacing existing infrastructure or surrendering operational control to external platforms?
Digital Demand Meets Existing PARCS Infrastructure
Parking Access and Revenue Control Systems (PARCS) are designed for reliability, robustness, and long life cycles.
However, they were not originally built to natively interact with multiple third-party apps or digital mobility ecosystems.
This creates a structural tension for operators:
Customers expect to use their preferred apps, while operators aim to continue utilizing their existing PARCS infrastructure, avoid platform dependencies, and strategically manage digital distribution channels.
PARKETPLACE® as a Neutral Middleware Layer
PARKETPLACE® was developed to close precisely this gap.
As a neutral middleware layer, PARKETPLACE® connects existing parking infrastructure and PARCS systems with mobility and parking apps via a centralized marketplace platform.
The layer acts as the interface between physical infrastructure and digital services — without compromising the reliability of existing systems.
For drivers, nothing changes.
For operators, new strategic flexibility emerges.
Expanding Digital Reach with Full Controle
Instead of committing to a single app partner or managing multiple isolated integrations, PARKETPLACE® enables the simultaneous connection of multiple parking apps through one centralized platform.
Parking operators retain full control over:
🔹 Access rules and configuration
🔹 Prioritization of digital distribution channels
🔹 Operational processes and data sovereignty
Digital reach can thus be expanded without creating platform dependencies or relinquishing operational control.
Transparency Across Usage and Revenue
A key strategic advantage of PARKETPLACE® lies in its cross-platform transparency.
Operators receive a consolidated overview of usage and revenue across all connected app channels.
This transparency provides the foundation for data-driven decisions regarding the further development of digital distribution channels and enables cross-app performance and profitability assessments.
Built for Real-World Parking Operations
PARKETPLACE® is designed for real operational environments and supports a wide range of workflows: from automated parking processes to manually initiated app sessions, ticket takeovers, and reservations.
The middleware layer integrates seamlessly into existing processes without replacing them or forcing operators into a single digital model.
An Open and Future-Proof Infrastructure
PARKETPLACE® does not replace existing parking infrastructure.
It enhances it.
Through its neutral middleware layer, existing investments remain protected while access to the digital mobility ecosystem is opened.
For parking operators, this means strategic independence, additional revenue potential, and a digitally connected parking infrastructure built for long-term scalability.
Learn More
Discover how PARKETPLACE® transforms parking operations and enables scalable digital mobility services:
